The Evolution of Casino Loyalty Programs
Casino loyalty programs have developed substantially over the time, altering how casinos interact with their patrons. These programs are designed to recognize players for their loyalty, presenting various benefits such as points, cashback, and exclusive access to events. According to a 2023 study by the American Gaming Association, nearly 70% of casino patrons engage in some form of loyalty program, highlighting their value in the industry. One significant figure in the evolution of contemporary loyalty programs is Jim Murren, the ex- CEO of MGM Resorts International. Under his direction, MGM introduced the M Life Rewards program, which enables members to…



